Ultraviolette enter Hungary, Danube region in partnership with Elektrorider

Ultraviolette unveiled its latest strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czech Republic. With this partnership, Ultraviolette further strengthens and expands its foothold across 19 European countries.

This partnership represents a pivotal chapter in Ultraviolette's global expansion strategy and commitment to Making in India, for the World. Through this alliance, Ultraviolette will be introducing its performance electric motorcycles, beginning with the renowned F77 MACH 2 and F77 SuperStreet. Building on Elektrorider’s established retail presence in electric motorcycles, scooters and e-bikes, Ultraviolette is poised for successful entry and sustained growth across these territories.

Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated “We are excited to partner with Elektrorider to introduce the Ultraviolette brand in Hungary and Central Europe. This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world’s most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding countries. To riders across Hungary and Central Europe, we seek to bring Aviation based design, unmatched capability and performance, along with future-forward technology that redefine the motorcycling experience with every Ultraviolette ride. Guided by this vision, we are confident that this partnership will establish a world-class Ultraviolette ecosystem, right from product experience to aftersales support. This is only the beginning, and we are excited and confident of the journey ahead.”

Attila Pavuk, COOof Elektrorider, commented “We are equally excited and proud to introduce Ultraviolette to Hungary and the Central European market and go ballistic with the brand’s both visually striking and technologically cutting-edge performance motorcycles. At Elektrorider we represent a lifestyle built around performance, freedom, adventure, and reliability. With deep roots in the CEE market, we combine data-driven insight with real riding experience; we don’t guess but listen and analyze. We understand this region because we live here, ride here, and build meaningful partnerships with brands that share the same high standards, such as Ultraviolette. To motorcycle enthusiasts throughout Hungary and Central Europe, this alliance merges India’s high-tech offer, bold design, exceptional capability, and forward-looking technology with European riding expectations that elevate the electric experience to the next level. With this vision at the core of our partnership, this marks the start of an exciting journey, and we couldn’t be more enthusiastic about what lies ahead”.